Future Prospects for
Kuma Shochu

The company's signature 'Shochu Hakutake' went on sale around 1960, and later 'Hakutake Shiro' was released in the 1980s. Ever since, these two shochu have become the key products of Takahashi Shuzo and loved by many people. Mr. Kubota says, "While striving to make these two shochu available to as many people as possible, we are always looking for new trends, and trying to brew what's popular among the younger generation hoping to reach them. That's how the 'Hakutake KAORU' pack was derived with the intention to be easier to "carry and consume casually at home."

In response to the question "Where can I drink /buy? The company has launched shiromap (https://www.e-map.ne.jp/p/shiromap/), a navigation search site that lists approximately 1,300 stores, mainly in the Tokyo metropolitan area. Another good idea to reach a younger generation!